Top 5 Fashion Games in Switzerland Q2 2021

In the second quarter of 2021, the top 5 fashion games in Switzerland showed varied performance metrics across weekly downloads, revenue, and active users. Here’s a detailed look at each app’s trends, with data sourced from Sensor Tower.

Hair Challenge by Rollic Games had a notable presence in the market. Weekly downloads saw a significant peak at 21.6K in late April, followed by a gradual decline to around 5.2K by the end of June. The app's weekly revenue showed sporadic increases, peaking at $13 in the final week of June. Active users rose sharply in April, reaching a high of 46K in early May, before gradually declining to approximately 26.9K by the end of the quarter.

Project Makeover from Magic Tavern maintained strong performance throughout the quarter. Weekly revenue remained robust, peaking at $50.9K in mid-May. Downloads fluctuated, with a high of 13.8K in mid-April and a slight increase to 7.1K by the end of June. Active users stayed relatively stable, ranging from 42.2K to 54.5K, closing the quarter at 44.9K.

Bag to Fit, a new release from Voodoo, showed impressive growth. Downloads surged to 20.4K in mid-June after its release in mid-May. Revenue, although modest, peaked at $45 in early June. Active users increased significantly, reaching a peak of 36K in mid-June before slightly declining to 24.6K by the end of June.

DIY Makeup by Crazy Labs experienced steady user engagement. Downloads fluctuated, peaking at 9.4K in mid-April and stabilizing around 2.9K by the end of June. Active users also showed a consistent trend, peaking at 22.6K in mid-April and maintaining around 10.9K towards the end of the quarter.

Hair Dye!, another title from Crazy Labs, saw varied performance. Downloads peaked at 9.9K in early May, with a notable increase to 5.4K by the end of June. Active users showed consistent engagement, peaking at 16.2K in late May and maintaining around 15.7K by the end of June.

For more detailed insights and data, visit Sensor Tower.